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How to Create a Social Media Marketing Strategy: A Step-by-Step Guide In today’s digital age, social media marketing is one of the most effective ways for businesses to reach their target audience, build brand awareness, and drive sales. However, success on social media requires more than just posting randomly. You need a well-crafted strategy that aligns with your business goals and resonates with your audience. In this comprehensive guide, we’ll walk you through the process of creating an effective social media marketing strategy from scratch. By the end of this post, you’ll have the tools and knowledge to build a plan that delivers measurable results. 1. What is Social Media Marketing? Social media marketing (SMM) involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote your brand, engage with your audience, and drive traffic to your website. It’s a powerful tool for businesses to connect with customers, generate leads, and bo...